I think it's because we almost never see Sam struggle with it. I'm seriously invested in everything Dean goes through, good and bad, because the actor gets really meaty stuff to work with. Sam has moments of insight where we can see what's happening, but most of the time we only see little hints and glimpses. This is a great way to build suspense and mystery, but if you want people to really connect with the character, you do need to really dig deep into him.
Now you know why so many Sam fans are disappointed in the show and feel that Dean is the writers' pet. ;)
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Now you know why so many Sam fans are disappointed in the show and feel that Dean is the writers' pet. ;)